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RIGGS INDUSTRIES

Title: Corporate Marketing Director
Department:
Location: Somerset, PA

Riggs Industries

Riggs Industries is one of the largest and most diverse family-owned businesses in Somerset County, Pennsylvania. The company employs several hundred people and is engaged in a variety of industries. These include manufacturing (mining equipment and specialty transportation solutions), construction, retail (distributor of industrial machinery, and truck equipment), and custom welding and fabrication.

 

Corporate Marketing Director

We are searching for an experienced marketing person to lead and direct our entire marketing function.

 

Duties & responsibilities are as follows:

  • Manage all marketing for the company and activities within the marketing department.

  • Develop the marketing strategy for the company in line with company objectives.

  • Co-coordinating marketing campaigns with sales activities.

  • Oversee the company’s marketing budget.

  • Creation and publication of all marketing material in line with marketing plans.

  • Planning and implementing promotional campaigns.

  • Manage and improve lead generation campaigns, measuring results.

  • Overall responsibility for brand management and corporate identity

  • Preparing online and print marketing campaigns.

  • Monitor and report on effectiveness of marketing communications.

  • Creating a wide range of different marketing materials.

  • Working closely with design agencies and assisting with new product launches.

  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

     

    Successful candidate will have a BS degree in marketing or related field and 5 to 10 years’ experience in a similar position. We need a leader who possesses excellent organizational skills, is proficient in writing and has the ability to work under deadlines.


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